Agency: O3 World
Role: Strategy, Account Management
Tasks: User Research, Strategic Planning
Comcast's Own the Vote initiative was an effort to get millennial voters engaged at the local, state, and national levels for the 2012 elections.
We worked with various devisions of Comcast on the engagement strategy, design, development, and support of the Own the Vote site, which received hundreds of thousands of impressions over the course of the campaign and directly signed up more than 10,000 voters.
My work on the project included initial business development, ongoing account management, requirements gathering, scope definition, and market research during the discovery phase.