PROFESSIONAL EXPERIENCE

Account Strategy, O3 World (2013-Present)

  • Assess project and product opportunities for multiple concurrent clients based on qualitative and quantitative analysis, business goals, and user research

  • Build and maintain roadmaps for agency/client business and consult on strategic plans for clients in ecommerce, higher education, and online consumer products

  • Conduct landscape and competitive analysis, document requirements, create user stories, and perform revenue and cost modeling for complex responsive websites and digital products for broad audiences

  • Lead ongoing measurement and iterative improvement of client KPI metrics throughout the project/product lifecycle using Google Analytics, A/B testing, usability studies, and other methods. Achieved single project client impact of $1MM+

  • Coordinate and communicate with internal and external stakeholders, including project managers, designers, engineers, and outside partners (SEO/PPC, email marketing, etc)

  • Execute ad-hoc quality assurance testing and other support activities

Business Development, O3 World (2011-2012)

  • Led business development resulting in double-digit annual growth and acquisition of key  accounts including Comcast, University of Pennsylvania, Thomson Reuters, and  SEI

  • Increased average project price by ~300% during time leading business development    

  • Formalized and documented the agency’s business development process

  • Led agency RFP response process, including prospect research, requirements gathering and documentation, resource planning, proposal writing, presentation, pitching, and terms negotiation

PERSONAL PROJECTS

Co-Founder, Forge Conference (2014)

www.forgeconf.com

  • Created and managed conference budget, led speaker outreach, and oversaw day-of operations

Co-Organizer & Project Manager, Philadelphia Geek Awards (2012-Present)

www.phillygeekawards.com

  • Manage a small, cross-functional team overseeing all aspects of the PGA site and ceremony

Founding Trustee, Awesome Foundation Philadelphia Chapter (2014-Present)

www.awesomefoundation.org/en/chapters/philadelphia

  • Furthering the interest of awesome in the universe, one monthly $1,000 micro-grant at a time

EDUCATION    

University of Colorado, Bachelor of Science, Economics    

CERTIFICATIONS & ADDITIONAL SKILLS    

  • Strong analytics skills - Google Analytics Individual Certification

  • Exceptional written and verbal communication skills

  • Strong grasp of leading project and task management tools including Basecamp and Trello

  • Strong grasp of and experience with Agile and Waterfall development methodologies

  • Functional proficiency with wireframing tools including Balsamiq and Omnigraffle

  • Functional understanding of front-end development, including basic HTML and CSS